Adorno
Adorno had a very marxist view on the music industry and believed it was controlled by capitalists and their aim was to control the public by brainwashing them through media.
People had false needs generated by the culture industries and these needs are satisfied by the capitalist system, these replace peoples true needs.
Hebdige
Hebdige had views very much opposite to Adorno's as they were too pessimistic and he believed we have our own say and are not easily manipulated when it came to media.
Negus
Negus believed that their are two distinctive ways of looking at artists within the music industry, these shape the way artists' images and careers are developed. These two ideologies are called organic and synthetic and the names speak for themselves.
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